Creating a Smart List for Reactivation Campaigns

• Go to Contacts → More Filters to begin building your list

  Make sure to add this criteria for any reactivation you launch

  • Phone is not empty
  • Email is not empty
  • DND is not enabled for SMS

  • DND is not enabled for Email

    Add additional filters to exclude members

  • i.e. Tag is NOT: member, active membership, etc.
• Once you add all necessary filters, click Save as smart list and title it so you know it's the one you want to use for your Reactivation