Can I see a drop in visitors after my new site goes live?

Short answer: It’s possible to see some short-term shifts in traffic after launch — and it’s totally normal.

When your new site goes live, Google needs time to re-crawl and re-index the updated content. That process can lead to a temporary fluctuation in site traffic, especially for local searches.

Some clients notice a small dip. Others don’t see any change at all. It often depends on how much of the site was changed (content, structure, URLs) and how fast Google reprocesses it.

Common reasons for short-term shifts in traffic:

Google is still indexing your updated site
Old URLs were updated, renamed, or redirected
The site’s internal linking or navigation changed

The Good News:

We follow SEO best practices at launch — including redirects, meta updates, and local SEO alignment — to help search engines understand your site fast.

What to expect:

It usually takes 30 to 60 days for things to stabilize as Google reprocesses your site. During that window, traffic can fluctuate slightly — that’s part of the process.

If you’re seeing unusual patterns beyond that timeframe, let us know. We’re happy to review and make sure everything’s performing as it should.

Need support?

Reach out to the team and we’ll take a look.