Introduction to Google Business Profile

We've bundled all our essential Google Business Profile (formerly Google My Business) insights into a comprehensive guide to help you make the most of your profile. Our goal is to turn local searches into customer engagements and boost your online visibility.


What is Google Business Profile (GBP)? Google Business Profile is a free tool that allows business owners to interact directly with customers via Google Search and Maps. It makes it easy for people to find your business when they're searching on Google.


The Benefits of Using GBP:

  • Improved Rankings: Google prominently displays Business Profiles for local search queries. A well-optimized and actively maintained profile is more likely to appear higher in these search results.
  • Increased Visibility: By setting up a Google Business Profile, you're not just limited to appearing in organic search results; you also get visibility in the local pack, local finder, and on Maps, significantly boosting your local presence.
  • Enhanced Brand Recognition: An optimized GBP lets you control the narrative. You decide how your business appears, showcasing the most relevant information to potential customers right within the search results.

Take Charge of Your Branded Search Results: You can influence how your business is perceived in branded searches by the information you choose to share on your GBP. This includes everything from your basic contact details to reviews, photos, and the features you utilize.


Navigating Constant Changes: The platform for managing Google Business Profiles is always evolving, which can be a source of confusion and frustration. We've crafted this guide to simplify these complexities, helping you make the most of your profile to attract and convert more customers.

Understanding the Anatomy of a Google Business Profile: The layout and features of GBP can change as Google tests new formats and updates. This guide walks you through the current anatomy of a GBP, with tips on maximizing the various features available to you.

  1. Getting Started
  2. Business Information
  3. Reviews
  4. Google Posts
  5. Photos & Videos
  6. Products & Services
  7. Attributes & Known Places
  8. Questions & Answers
  9. Messaging (Chat)
  10. Bookings
  11. Spam Fighting 101
  12. Support
  13. Conversion Factors

The New Merchant Experience: Late in 2022, Google revamped how business owners update their Google Business Profile by introducing the New Merchant Experience (NMX), now accessible directly from the search results page. This shift means all edits to your business profile need to happen here, as Google has phased out the Google Business Dashboard.

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